Web Survey Bibliography
The article offers the author's insights on the advantages of online surveys including the elimination of interviewer bias, manual data entry, and keypunch errors. The author discusses the B-to-B survey in the high-tech sector and the added questions to the survey for the assurance of data quality. He mentions the inevitability for one's individual the need to find ways to study the customer. He adds that the social media is a cultural force which pervading all aspects of one's life.
Web survey bibliography - Marketing Research (11)
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- The Perils of Online Surveys; 2011; McCullough, P. R.
- Be mindful of cellphone interviews; 2009; Anonymous
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.